Service · Paid ads
Ads that bring patients, not just clicks.
We plan, create and manage paid campaigns for clinics on the platforms Gulf patients use every day, and we judge them by one number: cost per booked patient.
Doctiva runs paid advertising for clinics in the UAE and Saudi Arabia on Google, Meta (Instagram and Facebook), TikTok and Snapchat. We match each platform to the right treatments, create compliant ad content, send enquiries to a clear booking flow, and report on booked patients rather than clicks or likes.
Which platform for which treatment
Google Search & YouTube
Best for high-intent treatments people actively search for, such as implants, root canal or laser hair removal.
Meta (Instagram & Facebook)
Strong for aesthetic and cosmetic treatments, offers and building trust with video and before-and-after style education (where permitted).
Snapchat
Especially relevant in Saudi Arabia, with strong reach among younger audiences.
TikTok
Short, engaging video that introduces your doctors and treatments to new audiences.
What we handle
- Campaign strategy, targeting and budget planning by treatment and location
- Ad content: scripts, short videos, designs and copy in Arabic and English
- Landing pages and WhatsApp click-to-chat set up for enquiries
- Conversion tracking so we know which ads produce bookings
- Weekly optimisation and testing of new hooks, offers and audiences
- A monthly report: spend, enquiries, bookings and cost per booked patient
Your accounts, your data
You pay Google, Meta, TikTok and Snapchat directly, so every dirham or riyal is visible in your own ad accounts. You keep the accounts, the audiences and the data if you ever stop working with us.
Compliance
Medical advertising in the UAE and Saudi Arabia requires approval from the relevant health authority. We prepare the materials, and nothing goes live until your clinic has the required approval.
Frequently asked questions
What budget do clinics need for ads?
It depends on the treatment, city and competition. We recommend a starting budget during the free audit, based on your goals and the typical cost per enquiry in your specialty.
Which is better for clinics: Google or Instagram ads?
They do different jobs. Google captures patients who are already searching for a treatment. Instagram and other social platforms create demand and build trust. Most clinics get the best results using both, with budgets weighted by treatment.
Do you create the ad videos?
Yes. We write scripts and edit short-form video ads, including AI-assisted editing, from footage your clinic records or that we plan with you.